Zindagi Safari

I received the most hilarious connection request on LinkedIn the other day – Hey Mitali, LinkedIn suggested we connect so who am I to stand in the way of their algorithm? “Fair enough”, I replied and we both agreed that we cannot argue with LinkedIn. It cheered me up in an instant and got me thinking about how apps like Facebook, LinkedIn, Instagram come up with suggestions to build connections. Upon some researching, I learnt that LinkedIn uses complex search engines, our profile activities, commonalities between other members etc. to send us recommendations. Similarly, other social media platforms I’m sure have a dedicated team of tech savvy professionals who are continuously working hard to create such algorithms, for a living. Most of our present-day social media also seem to have a pretty clear and straightforward company mission - to connect everybody in the world. The definition of connecting has evolved, and we now have more avenues to connect than ever before. But on the do...